APA-referens (7:e uppl.)

Kotler, P. (1988). Marketing management: Analysis, planning, implementation, and control (6th ed.). Prentice Hall.

Chicago-referens (17:e uppl.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Englewood Cliffs, NJ: Prentice Hall, 1988.

MLA-referens (8:e uppl.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Prentice Hall, 1988.

Varning: dessa hänvisningar är inte alltid fullständigt riktiga.