Marketing management : analysis, planning, implementation, and control /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Kotler, Philip, 1931-
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Englewood Cliffs, NJ : Prentice Hall, 1988.
Edisyon:6th ed.
Seri Bilgileri:Prentice-Hall series in marketing
Konular:
LEADER 01102nam a2200277 a 4500
001 c000011417
003 CARM
005 00000000000000.0
008 870729s1988 nju b 00110 eng
020 |a 0135561507 
040 |d SIT 
050 0 0 |a HF5415.13  |b .K64 1988 
100 1 |a Kotler, Philip,  |d 1931- 
245 1 0 |a Marketing management :  |b analysis, planning, implementation, and control /  |c Philip Kotler. 
250 |a 6th ed. 
260 |a Englewood Cliffs, NJ :  |b Prentice Hall,  |c 1988. 
300 |a xxi, 776 p. :  |b ill. ;  |c 24 cm. 
440 0 |a Prentice-Hall series in marketing 
500 |a 5th ed titled: Marketing management : analysis, planning, and control 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing  |x Management. 
740 0 1 |a Marketing management : analysis, planning, and control. 
852 8 |b CARM  |h A2:AK09C0  |i D02767  |p 0124837  |f BK 
082 0 4 |a 658.8  |2 20 
999 f f |i 8e14765c-7b02-5690-bd0e-33b35b056448  |s 420a25bb-e9e8-5798-81d0-bac57f371d37 
952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e D02767  |f A2:AK09C0  |h Other scheme  |i book  |m 0124837