Marketing management; analysis, planning, and control.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall
[1972]
|
| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | xiv, 885, xviii p. illus. 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0135573890 |