APA (7th ed.) Citation

Glatzer, R. (1970). The new advertising: The great campaigns from Avis to Volkswagen ([1st ed.].). Citadel Press.

Chicago Style (17th ed.) Citation

Glatzer, Robert. The New Advertising: The Great Campaigns from Avis to Volkswagen. [1st ed.]. New York: Citadel Press, 1970.

MLA (8th ed.) Citation

Glatzer, Robert. The New Advertising: The Great Campaigns from Avis to Volkswagen. [1st ed.]. Citadel Press, 1970.