Cita APA (7th ed.)

Collins, J. (1983). Direct mail marketing for scholarly publishers: A beginners guide. Primary Communications Research Centre, University of Leicester.

Cita Chicago (17th ed.)

Collins, Joyce. Direct Mail Marketing for Scholarly Publishers: A Beginners Guide. Leicester: Primary Communications Research Centre, University of Leicester, 1983.

Cita MLA (8th ed.)

Collins, Joyce. Direct Mail Marketing for Scholarly Publishers: A Beginners Guide. Primary Communications Research Centre, University of Leicester, 1983.