APA (7th ed.) Citation

Ash, B. (1969). Tiger in your tank: The anatomy of an advertising campaign. Cassell.

Chicago Style (17th ed.) Citation

Ash, Brian. Tiger in Your Tank: The Anatomy of an Advertising Campaign. London: Cassell, 1969.

MLA (8th ed.) Citation

Ash, Brian. Tiger in Your Tank: The Anatomy of an Advertising Campaign. Cassell, 1969.

Warning: These citations may not always be 100% accurate.