APA (7th ed.) Citation

Pennington, A. L., & Peterson, R. A. (1970). Reference guide to marketing literature. D. H. Mark Pub. Co.

Chicago Style (17th ed.) Citation

Pennington, Allan L., and Robert A. Peterson. Reference Guide to Marketing Literature. Braintree, Mass.: D. H. Mark Pub. Co, 1970.

MLA (8th ed.) Citation

Pennington, Allan L., and Robert A. Peterson. Reference Guide to Marketing Literature. D. H. Mark Pub. Co, 1970.