APA (7th ed.) Citation

Massy, W. F., Montgomery, D. B., & Morrison, D. G. (1970). Stochastic models of buying behavior. M.I.T. Press.

Chicago Style (17th ed.) Citation

Massy, William F., David B. Montgomery, and Donald G. Morrison. Stochastic Models of Buying Behavior. Cambridge, Mass.,: M.I.T. Press, 1970.

MLA (8th ed.) Citation

Massy, William F., et al. Stochastic Models of Buying Behavior. M.I.T. Press, 1970.