A bibliography on new product planning /

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Bibliographic Details
Main Author: Megathlin, Donald E.
Other Authors: Schaeffer, Winnifred E.
Format: Book
Language:English
Published: Chicago : American Marketing Association, c1966.
Edition:[2nd ed.].
Series:Bibliography series (American Marketing Association) ; no. 5
Subjects:
Description
Physical Description:x, 62 p. ; 23 cm.