APA (7th ed.) Citation

Gallup, G. H., & Rae, S. F. (1940). The pulse of democracy: The public-opinion poll and how it works. Simon and Schuster.

Chicago Style (17th ed.) Citation

Gallup, George H., and Saul Forbes Rae. The Pulse of Democracy: The Public-opinion Poll and How It Works. New York: Simon and Schuster, 1940.

MLA (8th ed.) Citation

Gallup, George H., and Saul Forbes Rae. The Pulse of Democracy: The Public-opinion Poll and How It Works. Simon and Schuster, 1940.