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| LEADER |
01017nam a2200277 4500 |
| 001 |
c000102302 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
710507s1971 ilua bs 00110 eng |
| 019 |
1 |
|
|a 555865
|z 23882914
|5 LACONCORD2021
|
| 035 |
|
|
|a (OCoLC)136513
|5 LACONCORD2021
|
| 050 |
0 |
0 |
|a HF5415
|b .E65 1971
|
| 100 |
1 |
|
|a Engel, James F.
|
| 245 |
1 |
0 |
|a Promotional strategy
|c [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw.
|
| 250 |
|
|
|a Rev. ed.
|
| 260 |
|
|
|a Homewood, Ill.,
|b R. D. Irwin,
|c 1971.
|
| 300 |
|
|
|a xiv, 651 p.
|b illus.
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Advertising.
|
| 700 |
1 |
|
|a Wales, Hugh G.
|e joint author.
|
| 700 |
1 |
|
|a Warshaw, Martin R.
|e joint author.
|
| 852 |
8 |
|
|b CARM
|h A2:AD07E0
|i C01605
|p 0084100
|f BK
|
| 082 |
0 |
4 |
|a 658.8/2
|2 19
|
| 999 |
f |
f |
|i 3e04bffc-2f92-59bb-bc6e-809db197ef22
|s 26ac3055-1615-5821-9ed7-767ce3ba23d3
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e C01605
|f A2:AD07E0
|h Other scheme
|i book
|m 0084100
|