APA (7th ed.) Citation

Dirksen, C. J., & Kroeger, A. (1964). Advertising principles and problems (Rev. ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. Rev. ed. Homewood, Ill.: Richard D. Irwin, 1964.

MLA (8th ed.) Citation

Dirksen, Charles J., and Arthur Kroeger. Advertising Principles and Problems. Rev. ed. Richard D. Irwin, 1964.