Testing causality between marketing variables using scanner data /

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Bibliographic Details
Main Author: Bult, Jan Roelf
Other Authors: Wittink, Dick R., Leeflang, P. S. H. (Peter S. H.), 1946-
Format: Book
Language:English
Published: Groningen, Netherlands : Institute of Economic Research, University of Groningen, 1991.
Series:Research memorandum (Rijksuniversiteit te Groningen. Instituut voor Economisch Onderzoek) ; no. 436.
Subjects:
Description
Physical Description:50 p. ; 30 cm.
Bibliography:Includes bibliographical references (p. 37-39)