Testing causality between marketing variables using scanner data /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Groningen, Netherlands :
Institute of Economic Research, University of Groningen,
1991.
|
| Series: | Research memorandum (Rijksuniversiteit te Groningen. Instituut voor Economisch Onderzoek) ;
no. 436. |
| Subjects: |
| Physical Description: | 50 p. ; 30 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 37-39) |