Diagnosing competitive reactions using (aggregated) scanner data /

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Bibliographic Details
Main Author: Leeflang, P. S. H. (Peter S. H.), 1946-
Other Authors: Wittink, Dick R.
Format: Book
Language:English
Published: Groningen : Faculty of Economics, Institute of Economic Research, University of Groningen, 1990.
Series:Research memorandum (Rijksuniversiteit te Groningen. Instituut voor Economisch Onderzoek) ; nr. 352.
Subjects:
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100 1 |a Leeflang, P. S. H.  |q (Peter S. H.),  |d 1946- 
245 1 0 |a Diagnosing competitive reactions using (aggregated) scanner data /  |c by Peter S.H. Leeflang and Dick R. Wittink. 
260 |a Groningen :  |b Faculty of Economics, Institute of Economic Research, University of Groningen,  |c 1990. 
300 |a 60 p. ;  |c 30 cm. 
490 1 |a Research memorandum ;  |v nr. 352 
500 |a "January 1990" 
504 |a Includes bibliographical references (p. 59-60) 
650 0 |a Marketing  |x Econometric models. 
650 0 |a Competition. 
700 1 |a Wittink, Dick R. 
830 0 |a Research memorandum (Rijksuniversiteit te Groningen. Instituut voor Economisch Onderzoek) ;  |v nr. 352. 
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