Advertising media planning /

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Bibliographic Details
Main Author: Sissors, Jack Z. (Jack Zanville), 1919-
Other Authors: Bumba, Lincoln
Format: Book
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, c1989.
Edition:3rd ed.
Subjects:
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100 1 |a Sissors, Jack Z.  |q (Jack Zanville),  |d 1919- 
245 1 0 |a Advertising media planning /  |c Jack Z. Sissors, Lincoln Bumba. 
250 |a 3rd ed. 
260 |a Lincolnwood, Ill., USA :  |b NTC Business Books,  |c c1989. 
300 |a xii, 461 p. :  |b ill., maps ;  |c 25 cm. 
504 |a Includes bibliographies and index. 
650 0 |a Advertising media planning. 
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