Introduction to advertising and promotion management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1990.
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| Subjects: |
| Physical Description: | xxix, 770 p. : ill. (some col.) ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256079722 0256098697 (International ed.) |