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| LEADER |
01094nam a2200289 a 4500 |
| 001 |
c000120404 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
890905s1990 ilua b 00110 eng d |
| 019 |
1 |
|
|a 6780444
|5 LACONCORD2021
|
| 020 |
|
|
|a 0256079722
|
| 020 |
|
|
|a 0256098697 (International ed.)
|
| 035 |
|
|
|a (OCoLC)20422490
|5 LACONCORD2021
|
| 050 |
0 |
0 |
|a HF5823
|b .B387 1990
|
| 100 |
1 |
|
|a Belch, George E.
|q (George Eugene)
|
| 245 |
1 |
0 |
|a Introduction to advertising and promotion management /
|c George E. Belch, Michael A. Belch.
|
| 260 |
|
|
|a Homewood, Ill. :
|b Irwin,
|c c1990.
|
| 300 |
|
|
|a xxix, 770 p. :
|b ill. (some col.) ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 700 |
1 |
|
|a Belch, Michael A.
|
| 852 |
8 |
|
|b CARM
|h A2:AB04C0
|i D01433
|p 0086322
|f BK
|
| 082 |
0 |
4 |
|a 659.1
|2 20
|
| 999 |
f |
f |
|i 4b89994a-659d-51ec-9c5b-cef3214f57ac
|s 2ac87849-0296-5345-95ae-5af35b5cf437
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e D01433
|f A2:AB04C0
|h Other scheme
|i book
|m 0086322
|