The determinants of advertising intensity : theory and evidence /
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Ann Arbor, Mich. :
University Microfilms International,
1982.
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| Item Description: | Microfilm xerography of thesis submitted to the Department of Economics, Boston College Graduate School, 1977. |
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| Physical Description: | 111 p. ; 21 cm. |
| Bibliography: | Bibliography: p. 107. |