The determinants of advertising intensity : theory and evidence /

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Meisel, John B.
מחבר תאגידי: Boston College. Department of Economics
פורמט: Thesis ספר
שפה:English
יצא לאור: Ann Arbor, Mich. : University Microfilms International, 1982.
נושאים:
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040 |a QUT  |b eng  |c QUT  |d NUN 
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100 1 |a Meisel, John B. 
245 1 4 |a The determinants of advertising intensity :  |b theory and evidence /  |c by John B. Meisel. 
260 |a Ann Arbor, Mich. :  |b University Microfilms International,  |c 1982. 
300 |a 111 p. ;  |c 21 cm. 
500 |a Microfilm xerography of thesis submitted to the Department of Economics, Boston College Graduate School, 1977. 
502 |a Thesis (Ph.D.) --Boston College. 
504 |a Bibliography: p. 107. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Motivation research (Marketing) 
710 2 |a Boston College.  |b Department of Economics. 
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