Marketing decision making : analytic framework and cases /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1979.
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| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | vi, 362 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographies and index. |
| ISBN: | 053819510X |