Readings in advertising and promotion strategy.

Readings in advertising and promotion strategy.

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Bibliographic Details
Main Author: Barban, Arnold M. (comp.)
Other Authors: Sandage, C. H. (Charles Harold), 1902- (joint comp.)
Format: Book
Language:English
Published: Homewood, Ill., R. D. Irwin, 1968.
Subjects:
Advertising.
Sales promotion.
Description
Physical Description:x, 301 p. illus. 23 cm.
Bibliography:Includes bibliographies.

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