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| LEADER |
01021nam a2200265 4500 |
| 001 |
c000143028 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
680301s1968 ilua b 00010 eng |
| 019 |
1 |
|
|a 701524
|5 LACONCORD2021
|
| 035 |
|
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|a (OCoLC)245168
|5 LACONCORD2021
|
| 050 |
0 |
0 |
|a HF5823
|b .B258
|
| 100 |
1 |
|
|a Barban, Arnold M.
|e comp.
|
| 245 |
1 |
0 |
|a Readings in advertising and promotion strategy.
|c [Compiled by] Arnold M. Barban [and] C. H. Sandage.
|
| 260 |
|
|
|a Homewood, Ill.,
|b R. D. Irwin,
|c 1968.
|
| 300 |
|
|
|a x, 301 p.
|b illus.
|c 23 cm.
|
| 504 |
|
|
|a Includes bibliographies.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 700 |
1 |
|
|a Sandage, C. H.
|q (Charles Harold),
|d 1902-
|e joint comp.
|
| 740 |
|
1 |
|a Advertising and promotion strategy.
|
| 852 |
8 |
|
|b CARM
|h A2:AB02C0
|i B01956
|p 0084154
|f BK
|
| 082 |
0 |
4 |
|a 659.1/08
|
| 999 |
f |
f |
|i 9e3323e6-3c52-51f4-b9e4-3479e94cac43
|s c5149700-9c7f-5bf8-a8fd-853570e6383b
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e B01956
|f A2:AB02C0
|h Other scheme
|i book
|m 0084154
|