Controversy advertising : how advertisers present points of view in public affairs : a worldwide study /

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Dettagli Bibliografici
Ente Autore: International Advertising Association
Altri autori: Stridsberg, Albert B.
Natura: Libro
Lingua:English
Pubblicazione: New York : Hastings House, c1977.
Serie:Communication arts books
Soggetti:
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245 0 0 |a Controversy advertising :  |b how advertisers present points of view in public affairs : a worldwide study /  |c sponsored by International Advertising Association sustaining and organizational members. 
260 |a New York :  |b Hastings House,  |c c1977. 
300 |a 188 p. :  |b ill. ;  |c 24 cm. 
490 0 |a Communication arts books 
500 |a "The analytical text and case examples were prepared by Albert Stridsberg." 
650 0 |a Advertising. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Advertising, Public service. 
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710 2 0 |a International Advertising Association. 
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