A management guide to market research /

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Bibliographic Details
Main Author: Livingstone, J. M., 1925-
Format: Book
Language:English
Published: Basingstoke : Macmillan, 1977.
Series:Macmillan studies in marketing management
Subjects:
Description
Item Description:Includes index.
Physical Description:vii, 173 p. : ill. ; 23 cm.
Bibliography:Bibliography: p. [168]-170.
ISBN:0333226763 :
0333226771