APA (7th ed.) Citation

McNeal, J. U. (1966). Readings in promotion management. Appleton-Century-Croft.

Chicago Style (17th ed.) Citation

McNeal, James U. Readings in Promotion Management. New York: Appleton-Century-Croft, 1966.

MLA (8th ed.) Citation

McNeal, James U. Readings in Promotion Management. Appleton-Century-Croft, 1966.