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| LEADER |
00917nam a2200253 i 4500 |
| 001 |
c000146906 |
| 003 |
CARM |
| 005 |
00000000000000.0 |
| 008 |
830609s1966 ua 00000 eng d |
| 019 |
1 |
|
|a 1413519
|z 27758625
|5 LACONCORD2021
|
| 035 |
|
|
|a (OCoLC)241861
|5 LACONCORD2021
|
| 100 |
1 |
|
|a McNeal, James U.
|
| 245 |
1 |
0 |
|a Readings in promotion management /
|c James U. McNeal.
|
| 260 |
|
|
|a New York :
|b Appleton-Century-Croft,
|c 1966.
|
| 300 |
|
|
|a xiii, 353 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Sales management.
|
| 740 |
0 |
0 |
|a Promotion management.
|
| 852 |
8 |
|
|b CARM
|h A2:AE28A0
|i B00628
|p 0032920
|f BK
|
| 082 |
0 |
4 |
|a 658.82
|
| 999 |
f |
f |
|i 91cf7b62-ddfc-520f-a05a-ce751d185b77
|s 8b5d9092-dc38-5358-9511-0b0b9f5523b1
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e B00628
|f A2:AE28A0
|h Other scheme
|i book
|m 0032920
|