APA (7th ed.) Citation

Guiltinan, J. P., & Paul, G. W. (1982). Readings in marketing strategies and programs. McGraw-Hill.

Chicago Style (17th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Readings in Marketing Strategies and Programs. New York: McGraw-Hill, 1982.

MLA (8th ed.) Citation

Guiltinan, Joseph P., and Gordon W. Paul. Readings in Marketing Strategies and Programs. McGraw-Hill, 1982.