Readings in marketing strategies and programs /
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c1982.
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| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xii, 591 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies. |
| ISBN: | 007048922X (pbk.) |