Readings in marketing strategies and programs /

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Bibliographic Details
Other Authors: Guiltinan, Joseph P., Paul, Gordon W.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1982.
Series:McGraw-Hill series in marketing
Subjects:
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245 0 0 |a Readings in marketing strategies and programs /  |c [compiled by] Joseph P. Guiltinan, Gordon W. Paul. 
260 |a New York :  |b McGraw-Hill,  |c c1982. 
300 |a xii, 591 p. :  |b ill. ;  |c 24 cm. 
440 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographies. 
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650 0 |a Marketing. 
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700 1 |a Paul, Gordon W. 
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