APA (7th ed.) Citation

Bernhardt, K. L., & Kinnear, T. C. (1981). Cases in marketing management (Rev. ed.). Business Publications.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Rev. ed. Plano, Tex.: Business Publications, 1981.

MLA (8th ed.) Citation

Bernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Rev. ed. Business Publications, 1981.