Bernhardt, K. L., & Kinnear, T. C. (1981). Cases in marketing management (Rev. ed.). Business Publications.
Chicago Style (17th ed.) CitationBernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Rev. ed. Plano, Tex.: Business Publications, 1981.
MLA (8th ed.) CitationBernhardt, Kenneth L., and Thomas C. Kinnear. Cases in Marketing Management. Rev. ed. Business Publications, 1981.
Warning: These citations may not always be 100% accurate.