Cases in marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano, Tex. :
Business Publications,
1981.
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| Edition: | Rev. ed. |
| Subjects: |
| Physical Description: | xix, 732 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256024197 |