Readings in marketing : the qualitative and quantitative areas /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York,
Appleton-Century-Crofts
[1967]
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| Subjects: |
| Physical Description: | xi, 462 p. illus. 24 cm. |
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| Bibliography: | Bibliographical footnotes. |