Marketing management : text and cases /
Gardado en:
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Santa Barbara [Calif.] :
Wiley,
c1976.
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| Series: | Wiley/Hamilton series in marketing.
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| Subjects: |
| descrición da copia: | "A Wiley/Hamilton publication" |
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| Descrición Física: | ix, 643 p. : ill. ; 26 cm. |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 0471191302 |