Advertising and competition : theory, measurement, fact /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Ballinger Pub. Co.,
c1974.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xiii, 190 p. ; 24 cm. |
| Bibliography: | Bibliography: p. 171-188. |
| ISBN: | 088410253X |