Personal selling : function, theory, and practice /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1982.
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| Edition: | 2nd ed. |
| Series: | Dryden Press series in marketing
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| Subjects: |
| Physical Description: | 536 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0030602912 |