Management guide to MAPP (Mathematical Analysis of perception and preference) /

Management guide to MAPP (Mathematical Analysis of perception and preference) /

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Bibliographic Details
Main Author: Halbert, Michael H.
Corporate Author: Marketing Science Institute (Cambridge, Mass.))
Other Authors: Robinson, Patrick J.
Format: Book
Language:English
Published: Philadelphia, Pa. : Marketing Science Institute, 1968.
Series:Marketing Science Institute series
Subjects:
Marketing research > Statistical methods.
Scaling (Social sciences)
Description
Physical Description:29 p. ; 28 cm.

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