Management guide to MAPP (Mathematical Analysis of perception and preference) /

Management guide to MAPP (Mathematical Analysis of perception and preference) /

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Bibliographic Details
Main Author: Halbert, Michael H.
Corporate Author: Marketing Science Institute (Cambridge, Mass.))
Other Authors: Robinson, Patrick J.
Format: Book
Language:English
Published: Philadelphia, Pa. : Marketing Science Institute, 1968.
Series:Marketing Science Institute series
Subjects:
Marketing research > Statistical methods.
Scaling (Social sciences)
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245 1 0 |a Management guide to MAPP (Mathematical Analysis of perception and preference) /  |c Michael H. Halbert, Patrick J. Robinson. 
260 |a Philadelphia, Pa. :  |b Marketing Science Institute,  |c 1968. 
300 |a 29 p. ;  |c 28 cm. 
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