APA (7th ed.) Citation

Howard, J. A. (1965). Marketing theory. Allyn & Bacon.

Chicago Style (17th ed.) Citation

Howard, John A. Marketing Theory. Boston: Allyn & Bacon, 1965.

MLA (8th ed.) Citation

Howard, John A. Marketing Theory. Allyn & Bacon, 1965.

Warning: These citations may not always be 100% accurate.