Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues /

Handbook of radio and TV broadcasting : research procedures in audience, program, and revenues /

Guardat en:
Dades bibliogràfiques
Altres autors: Fletcher, James E., 1935-
Format: Llibre
Idioma:English
Publicat: New York : Van Nostrand Reinhold, c1981.
Matèries:
Broadcasting > Research > Handbooks, manuals, etc.
Radio audiences > Research > Handbooks, manuals, etc.
Television viewers > Research > Handbooks, manuals, etc.
Descripció
Descripció física:viii, 336 p. : ill. ; 29 cm.
Bibliografia:Includes bibliographical references and index.
ISBN:0442224176

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