Cita APA (7a ed.)

Cunningham, W. H., & Cunningham, I. C. M. (1981). Marketing, a managerial approach. South-Western Pub. Co..

Cita Chicago Style (17a ed.)

Cunningham, William Hughes, y Isabella C. M. Cunningham. Marketing, a Managerial Approach. Cincinnati: South-Western Pub. Co., 1981.

Cita MLA (8a ed.)

Cunningham, William Hughes, y Isabella C. M. Cunningham. Marketing, a Managerial Approach. South-Western Pub. Co., 1981.