Citazione Stile APA (7a Edizione)

Cunningham, W. H., & Cunningham, I. C. M. (1981). Marketing, a managerial approach. South-Western Pub. Co..

Citazione stile Chigago Style (17a edizione)

Cunningham, William Hughes, e Isabella C. M. Cunningham. Marketing, a Managerial Approach. Cincinnati: South-Western Pub. Co., 1981.

Citatione MLA (8a ed.)

Cunningham, William Hughes, e Isabella C. M. Cunningham. Marketing, a Managerial Approach. South-Western Pub. Co., 1981.