Cunningham, W. H., & Cunningham, I. C. M. (1981). Marketing, a managerial approach. South-Western Pub. Co..
Chicago (17e ed.) BronvermeldingCunningham, William Hughes, en Isabella C. M. Cunningham. Marketing, a Managerial Approach. Cincinnati: South-Western Pub. Co., 1981.
MLA (8e ed.) BronvermeldingCunningham, William Hughes, en Isabella C. M. Cunningham. Marketing, a Managerial Approach. South-Western Pub. Co., 1981.
Let op: Deze citaties zijn niet altijd 100% accuraat.