Cunningham, W. H., & Cunningham, I. C. M. (1981). Marketing, a managerial approach. South-Western Pub. Co..
Chicago Style (17. basım) AtıfCunningham, William Hughes, ve Isabella C. M. Cunningham. Marketing, a Managerial Approach. Cincinnati: South-Western Pub. Co., 1981.
MLA (8th ed.) AtıfCunningham, William Hughes, ve Isabella C. M. Cunningham. Marketing, a Managerial Approach. South-Western Pub. Co., 1981.
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