Consumer market research handbook /
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Van Nostrand Reinhold Co.,
c1978.
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| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | viii, 739 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0442302371 |