Consumer behavior and marketing action /

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Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: Boston, Mass. : Kent Pub. Co., c1984.
Edition:2nd ed.
Subjects:
Description
Physical Description:xx, 695 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0534029906 :
0534029906