Consumer behavior and marketing action /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Kent Pub. Co.,
c1984.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xx, 695 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0534029906 : 0534029906 |