Marketing research : text and cases /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
1964.
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| Edition: | Rev. ed. |
| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xvii, 791 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references. |