Marketing research : text and cases /

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, 1964.
Edition:Rev. ed.
Subjects:
Description
Item Description:Includes index.
Physical Description:xvii, 791 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references.