Consumer behavior; selected readings,
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.,
R. D. Irwin,
1968.
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| Series: | AMA reprint series.
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| Subjects: |
| Item Description: | Articles selected from American Marketing Association publications. |
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| Physical Description: | ix, 233 p. illus. 23 cm. |
| Bibliography: | Includes bibliographical references. |