APA (7th ed.) Citation

Lund, P. R. (1974). Compelling selling: A framework for persuasion. Macmillan.

Chicago Style (17th ed.) Citation

Lund, Philip R. Compelling Selling: A Framework for Persuasion. [London]: Macmillan, 1974.

MLA (8th ed.) Citation

Lund, Philip R. Compelling Selling: A Framework for Persuasion. Macmillan, 1974.

Warning: These citations may not always be 100% accurate.