Southern marketing : theory and applications : proceedings of the Refereed Section of the 1994 Australian Marketing Conference /

Southern marketing : theory and applications : proceedings of the Refereed Section of the 1994 Australian Marketing Conference /

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Dades bibliogràfiques
Autor corporatiu: Australian Marketing Conference, University of South Australia, Elton Mayo School of Management. Marketing Science Centre
Altres autors: Riquier, Christopher, Sharp, Byron M.
Format: Actes de congresos Llibre
Idioma:English
Publicat: Adelaide : Marketing Science Centre, Elton Mayo School of Management, University of South Australia, [1994].
Matèries:
Marketing > Congresses.
Marketing > Australia > Congresses.
Consumer behavior > Congresses.
Descripció
Descripció física:620 p. : ill. ; 30 cm.
Bibliografia:Includes bibliographical references.
ISBN:0863962378

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