Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings /

Joining forces to expand marketing knowledge : 11th Australian & 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996 : proceedings /

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Bibliographic Details
Corporate Authors: University of Auckland. Dept. of Marketing, Australia New Zealand Marketing Educators' Conference
Other Authors: Martin, Andrea M., Starr, Richard G.
Format: Conference Proceeding Book
Language:English
Published: Auckland, N.Z. : Dept. of Marketing, University of Auckland, [1996].
Subjects:
Marketing > Congresses.
Marketing > Study and teaching > Congresses.
Description
Item Description:Forty-five papers.
Physical Description:2 v. (xxiv, 904 p.) : ill. ; 30 cm.
Bibliography:Includes bibliographical references.
ISBN:0473042460 (v. 2 : pbk.)
0473041979 (v. 1 : pbk.)
Access:Distribution limited to marketing educators.

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